Product Data Management Services

Product Data Management Services

The quality and accuracy of data on an eCommerce website have the potential to “make or break” the business as quality and up-to-date data ensure that your customers are provided with meaningful product information while shopping on your site.

Data Enrichment – [Schema Mapping]
Data Classification – [Taxonomy Development]
Data Cleansing
Data Normalization & Standardization
Data Description Writing

Data Enrichment

Data Enrichment is a process where we add value to your product by taking external information from multiple sources to enhance the quality and richness of your data.

This process firstly involves Attributes Extraction from multiple sources like manufacturer websites/Catalog and vendor websites and secondly involves Schema Mapping where we develop the attributes for each product to our industry knowledge.

Schema Mapping

In this process, we develop the attributes for each product and also ensure the completeness, consistency & uniqueness of the product.

Data Classification

We classify the products by grouping them based on the hierarchical strategy of the retailer or based on UNSPSC Classification. This helps the visitor to find the products in a hierarchical search.

Wrong classification results in losing a customer which means if the product is kept in the wrong category then the customer will never find it in the hierarchical search, this upset the customer as well as your business. Keeping the right product in the right hierarchy is more important. We will ensure you that our classification process lives up to your customer expectations.

Taxonomy Development

Developing a taxonomy is always a hard thing, but it is the main key factor that makes the customer understand the product faster and better also leads to faster shopping.

Data Cleansing

Data Cleansing is an initial/first step in the Data Management process, here we search for inconsistency and duplicates within the data.

This process firstly involves De-duplication where we remove the duplicates and retain the unique data secondly, Data Standardization & Data Normalization process removes the inconsistency and irrelevant data from the database which improves the quality and accuracy of the data.

Data Description Writing

Data Description writing is all about writing the content to describe your product. Writing the descriptions for the product is always important because this proves that the visitor who finds your product on the search is more likely to buy it than the ones who find it on advertising. Below are the types of descriptions we write.

  • Web Title (50 to 60 Characters)
  • Web Meta Title or Short Description (50 to 160 Characters)
  • Long Description (From 220 Characters to No Limit)
  • Web Description (Features & Benefits) in HTML

Data Sample

United Nations Standard Products and Services Code

UNSPSC is a coding system used for goods and services. This enables buyers and sellers to describe their goods and services normally without referring to any supplier’s in-house catalog codes and descriptions.

UNSPSC is a globally used coding system in the e-commerce sector for classifying products and services.

UNSPSC is an open standard that is available globally and it is a structure for classifying products and services.

UNSPSC enables teams who are working in procurement and master data to deliver on cost-saving demands and facilitate the integration of e-commerce capabilities.

UNSPSC is a 4-level hierarchical classification system that enables spend and inventory analysis by grouping at hierarchy levels and drilling down or rolling up the hierarchy.

The UNSPSC is a structure used for Product Classification or Taxonomy, in other words, UNSPSC gives a way to categorize the products rather than defining the products in detail.

Each level is coded with 2 decimal digits that represent, Segment, Family, Class, and Commodity.

Advantages of UNSPSC

  • Available in 10 Languages – English, Chinese, Dutch, French, German, Italian, Korean, Japanese, Spanish & Portuguese.

  • Existing Segments – Raw Materials, Industrial Equipment, Components & Supplies, End-Use Products, and Services.


Segment – Logical aggregation of families for analytical purposes.

Family – Commonly recognized group of inter-related commodity categories.

Class – Group of commodities that shares a common qualities.

Commodity – Group of substitutable products or services.

Example: End Mill [27112803]

To see how we work, download the sample below.

Industries We Serve

Industrial Manufacturing

Electronic Components

Oil & Gas

Food & Beverage



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